Communication Matrix

Below is the formula that we use to determine what gets communicated and how it is communicated. Our most significant focus is on events and programs that drive the primary purpose of Pantano and will realistically reach the most people. This is not to say that other events are not relevant. Everything is important, but only a few items receive Level 1 or 2 emphasis.

All options for communications will be determined by the Communications Team and are not guaranteed.

 

  • Impacts: 80% – 100% of the congregation

    Questions we ask to determine whether a request receives LEVEL 1 - PRIORITY:

    1. Is this request a way for attendees to respond to a recent teaching series?

    2. Is this a request that could draw more than 80% of our congregation to participate?

    *These questions will influence our decision on if the request receives A LEVEL 1 PRIORITY.

    —————

    Requests (Examples):

    • Christmas

    • Easter

    • Serve Our City

    • Rocky Point Mission Trip

    • Student Camp Scholarship

    Promotional Options (Examples):

    • Prominent website placement

    • Stage announcements

    • Video announcements

    • Custom video promotion creation

    • Sunday service handout

    • Outdoor Courtyard Table

      • Having a table in the courtyard does not guarantee that it will be mentioned from the platform on a Sunday.

    • Event page

    • Paid social media advertising

    • General social media advertising

    • Printed cards to handout

    • Pre/Post service slides

    • Pantano email list

    • Highlight on The Make podcast

    • Road banner

    • Bilingual translation for Revive

    —————

    Initiating The Communication Plan: A member of your ministry submits a Communication Request. The communication team will lead the planning with the ministry team. The communication team will then collaborate, plan, and carry out the request for that ministry.

  • Impacts: 40% – 80% of the congregation

    Questions we ask to determine whether a request receives LEVEL 2 - GENERAL:

    1. Would this request support or feed into a level 1 request?

    2. Is it a ministry-sponsored request that is likely to reach a significant number of people and introduce them to Christ? (May need Leadership Team verification)

    3. Would this request draw between 40-79% of our congregation to participate?

    *These questions will influence our decision on if the request receives A LEVEL 2 - GENERAL.

    —————

    Requests (Examples):

    • Love and Logic

    • Marriage Events

    • Short-Term Missions (India, Ecuador, etc.)

    • Child Dedication

    Promotional Options (Examples):

    • Event page

    • Video announcements

    • Outdoor Courtyard Table

      • Having a table in the courtyard does not guarantee that it will be mentioned from the platform on a Sunday.

    • Social Media

    • Pre/Post service slides

    • Pantano email list

    —————

    Initiating The Communication Plan: A member of your ministry submits a Communication Request. The communication team will lead the planning with the ministry team. The communication team will then collaborate, plan, and carry out the request for that ministry.

  • Impacts: Less than 40% of the congregation

    Requests that fall into this category will receive LEVEL 3 - SPECIALITY:

    —————

    Requests (Examples):

    • MOPS

    • Chaplaincy Training

    • Senior Adult Potluck and Bible Study

    • Financial Planning Ministry Meeting

    Promotional Options (Examples):

    • Event page

    • Social Media

    —————
    Initiating The Communication Plan: A member of your ministry submits a Communication Request. The communication team will lead the planning with the ministry team. The communication team will then collaborate, plan, and carry out the request for that ministry.