Communication Matrix
Our communication strategy is designed to engage our congregation effectively and ensure that all events and programs are aligned with our goal of empowering our community to reach their ONE.
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Objective: Ensure maximum visibility and participation for high-impact events that are targeted to all campuses. Events not included on this list require approval from our Executive team.
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Current Level 1 Requests:
Christmas Services
Easter Services
Feed My Starving Children (FMSC)
Global Leadership Summit (GLS)
Stronger Together (Mental Health Forum & Wellness Fair)
Rocky Point Mission Trip
We Love Our Schools
Serve Our City
Promotion Tactics:
All tactics for communications will be determined by the Communications Team and are not guaranteed.
Prominent website placement and event page
Stage or video announcements
Pre/Post service rotator
Custom video promotions
Sunday service handouts
Social media campaigns (paid and general)
Multi-channel digital outreach (email, text, app notifications)
Special feature in "Smell Like Smoke" podcast
Español materials
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Objective: Reach a significant portion of the congregation with targeted communications to a specific campus.
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Current Level 2 Requests:
Golf Tournament
Man Church
MomCo
One Day
SHE (Woman Event)
Promotion Tactics:
Event pages
Live stage announcement
Social media posts
Pre/Post service rotator
Targeted emails blast
Facebook Event Page
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Objective: Engage specific groups within the congregation with highly focused content.
Current Level 3 Requests:
Chaplaincy Training
Financial Planning Ministry Seminar
HBA Trip
Ghana, Africa Mission Trip
Medical DR trip
Promotional Options (Examples):
Event page
Social Media
Targeted Emails Blast
Process for Initiating Communications:
For all levels, the process begins with a ministry member submitting a communication request. The communication team will collaborate closely with the ministry to plan and execute an effective promotional strategies.